Communication.

To IDEOPHONICS the keyword is communication. To communicate your message in the clearest possible way.

When we create music or sounds for a project, our job is to awake the feeling in the listener, that in the best possible way, ensures that your message is being heard and felt.

The hearing sense is one of the 5 ways in to the human mind and emotions, and music and sounds are incredible strong communicators, if you know what you want to say, and you are able to express it.

The Art of seduction.

Marketing, film, theatre, music etc. is all about seducing the listener. We are all being manipulated a little bit when we see a good movie, listen to a good piece of music or watch a good commercial. Here good means that it's affecting us in the way it was intended.

It's essential though that all the ingredients are carefully balanced, for the communication work.

To listen.  

Our job is to understand what it is you want, and support that.

To listen is a big part of our job, but also to understand, express and create all that you yourself cannot formulate.

The Sound. 

When it comes to the technical side, one of the most important factors is the sound quality.

Our philosophy behind the optimization of that is:

1.    The best of both worlds.
Our studio is constructed as a mix of digital and analog technology, in the belief that both technologies have it’s pros et cons.

2.    Low expense level.
The studio is placed in an inexpensive, but good locality, and it is only expanded when the financial foundation is there, which means that IDEOPHONICS not is burdened by interest from big loans to finance equipment. There are cut down on all unnecessary luxury, which means we can give the customer more of the essential for the money.
 
3.    Short signal path and special cables.
Our rooms are small, and therefore we are able to use short signal paths, which means a better sound quality.         We have also deigned a new patchbay system with special cables that shortens the signal path even more.